Media training

A standard media training workshop runs for three hours for group training, or 2.5 hours for individuals. I bring all the gear to your office including a video camera; TV monitor and audio recording gear.

All  workshops feature on-camera interview rehearsals & critiques. Video copies are supplied after training. In a typical media training session, you'll be taken through tips and strategies to help you engage in any media encounter. You'll learn how to:

  • Respond to unexpected media calls
  • Prepare for a typical interview
  • Manage negative or awkward questions
  • Engage with stories and examples
  • Avoid jargon and long responses
  • Look your best in remote interviews
  • Encourage positive reporting
  • Respond with empathy during a crisis
Training options
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one-to-one media training
OPTION 1

One-to-one training

One-to-one training is ideal for anyone in a spokesperson role. This comprehensive coaching is the most popular training option. It covers all the basics of media management. One-to-one training is also perfect for anyone preparing for an upcoming interview. Training content is tailored to your requirements.

Small group media training
OPTION 2

Small group training

Small group training is designed for two or three colleagues training together. Like one-to-one, this session includes realistic interview rehearsals for all attendees. Small group training allows attendees to share ideas and support each other in a team environment. Training content can be tailored to individual requirements.

Seminar media training
OPTION 3

Subject Expert

New for 2025, the Subject Expert is a shortened and more affordable two-hour workshop. Aimed at well informed professionals, Subject Expert is ideal for lawyers, scientists, and business commentators. The session focuses on media engagement and interview performance rather than strategies for negative or combative encounters. Available for individuals or two people together.

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Refresher training
OPTION 4

Refresher training

Refresher training is a one-hour refresher option for individuals. This session is ideal for anyone preparing for a specific interview. The Refresher is focused on rehearsal and critique, rather than broad media management skills. This option is available face to face, or via Zoom.

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